Kontera ContentLink is a link ad network which allows you to make money from advertising without giving up any advertising spots and places on you site. They have specific technology which reads your posts and turns some of the words into a link ad. Those links are double underline and after the visitor hover over the link, ad pops up. Then visitor click on the ad, publisher get money, advertiser get more visitors and potential customers. Kontera requires a site to have a minimum 500,000 page views per month before being accepted into the program.

Recently, Kontera launched new product called, Kontera Hybrid. This product works the same as normal Kontera link ad. New ad differs only on the content of the ad shown.

The original ad served from Kontera looks like the picture below:
As you can see, the content of the normal/original Kontera ad is purely the ad of the advertiser.

Take a look on Kontera Hybrid ad:Kontera Hybrid ad is split in two sections. First section (left part of the ad) shows to the visitor – your website content (related content). In the second section (right part of the ad), you can see ad of the advertiser (Advertisement). Actually, Kontera Hybrid ad model, gives two choices to visitors: First – to stay in your website by offering the related pages; second – to check the advertiser site.

I think that Kontera Hybrid is better solution. Kontera Hybrid gives to the visitor chance to spend more time on the site and to increase number of page views.

I will just wait for Kontera to open the “Kontera Hybrid” solution to all publishers which use Kontera ContentLink ads (me for example), and I will immediately switch from original Kontera ads to Kontera Hybrid ads. In this moment, only Kontera choose websites that will run Kontera Hybrid ads.

If you need more info about Kontera Hybrid you can visit their site HERE.

Tags | Advertising, Reviews